Wait For It!

We watched this ad below in my copywriting class a few weeks ago. I was only 2 years old when it first came out, which explains why I hadn't seen it before- but somehow, after seeing it for the first time, it's still super-glued to my brain. There's something close to magic about it? 

It's gutsy. It's beautiful. The long silences. The drum in the background. The opening line, "he waits, that's what he does". The melodrama of the horses in the surf. It's all just killer.

In spite of how dated the special effects may be, the imagery still burns a hole in my brain. 
It's unlike anything I've ever seen before. 

Of course in advertising it's gospel to say it clearly and to say it quickly - but if what you're saying if worth waiting for, we'll wait for it. This Guinness ad is only testament to that.